MELBOURNE: A fair ground manager has banned visitors with ADHD and anxiety from using disability “fast lane” passes.
Merlin Entertainments, which runs the theme park in Staffordshire, will no longer allow people with the conditions to skip the main queues.
The company said in recent years “demand has grown” for the digital passes, designed for visitors “who may find it difficult, or cannot, stand for long periods of time either due to a physical disability or a learning/emotional impairment”.
Since 2015, the number of people taking medication for attention-deficit hyperactivity disorder has more than doubled and 7.5 per cent of adults in England have been diagnosed with anxiety.
Previously, people with the conditions were eligible for the Ride Access Pass, allowing them and up to three companions to book a place on an app and join the virtual queueing system, allowing them to wait elsewhere until being called.
Merlin Entertainment is now “trialling” the new system when it opens for half-term school holidays from Feb 14-22.
Rob Smith, the firm’s chief operating officer, said increased use of the passes had lengthened queueing times for those with physical disabilities.
Those with anxiety and ADHD will instead be given one free “essential companion ticket” before they arrive and access to “sensory rooms” and “quiet spaces” at the theme park.
Mr Smith said: “At Merlin, we are deeply committed to creating inclusive experiences and ensuring all guests feel supported when visiting our attractions.
“This is an ongoing journey and we continue to listen, learn and adapt by working closely with our guests and trusted accessibility experts to better understand individual needs and put the right support in place.”
He claimed guests with accessibility needs had reported that the pass was not working for them after demand increased.
“Our guests with additional accessibility needs have increasingly told us that the Ride Access Pass simply isn’t working for them, particularly as demand has grown and queue times for these guests have increased.
“We have listened to this feedback and have been looking at how we can improve the system and find a solution that is in the best interests of all guests.
“That’s why we are making some positive changes including a new digital app and a transparent availability calendar to improve clarity and help families plan with confidence.
“We are also trialling a refined eligibility criterion during the brief opening period of February half‑term; however, we recognise this has raised concerns for some guests.
“Our commitment to supporting neurodiverse guests and those with mental health needs remains. We are listening carefully to this feedback and are committed to keeping this approach under review ahead of our main season openings in March.”