LONDON: The unfortunate event that took over the excitement of this year’s BAFTAs has now turned into a racial nightmare for Google.

The tech giant has been forced to apologise over an incident where they shared the news of the awkward outburst from Tourette’s campaigner John Davidson directed at presenters Michael B. Jordan and Delroy Lindo.

In the social share, the Google alert reads: “How the Tourette’s Fallout Unfolded at the BAFTA Film Awards.” It credits original source, The Hollywood Reporter, before AI kicks in with some recommendations of similar topics.

“See more on N******,” it reads with a click through to story suggestions.

The alert was spotted by Instagram user Danny Price, who described the news notification as “absolutely f**ked,” adding: “What an interesting Black History month this has turned out to be.”

While it’s unclear how many people actually received the news notification before it was noticed, Google has apologised for the mistake and has removed the offensive computer-generated alert.

In a statement issued to Deadline, an official Google spokesperson delivered the apology.

“We’re very sorry for this mistake. We’ve removed the offensive notification and are working to prevent this from happening again,” they said.

Despite the apology, social media users weren’t having any of it.

“This is inexcusable. A good lawyer will ensure they can never afford to make that error again,” one person wrote on X.

“Definitely not an accident. just like it wasn’t an accident when BAFTA allowed that footage to air,” another claimed.

Another chimed in with an awkward joke: “The AI obviously has Tourette’s.”

During the 2026 BAFTA ceremony, host Alan Cumming thanked the audience for their understanding following a series of outbursts from Davidson.

“You may have noticed some strong language in the background. This can be part of how Tourette’s syndrome shows up for some people as the film explores that experience,” Cumming told the audience.

“Thanks for your understanding and helping create a respectful space for everyone.”

Later on, he again referenced the situation, explaining that: “Tourette’s Syndrome is a disability and the tics you’ve heard tonight are involuntary, which means the person who has Tourette’s Syndrome has no control over their language. We apologise if you are offended tonight.”

It came after a number of outbursts and slurs could be heard during the prestigious award ceremony, including the “n-word” being called out to presenters Michael B. Jordan and Delroy Lindo.

At another point, “shut the f**k up” could be heard while BAFTA chair Sara Putt was on stage.

Google is not the first tech giant to experience issues with news alerts created by AI. Just last year, Apple scrapped their computer-generated alerts after a series of well publicised errors including one where they wrongly reported that Luigi Mangione, the man accused of killing United Healthcare CEO Brian Thompson, had taken his own life.